Buy the Ploom X Device | Now £15

E-Liquid

Explore our extensive range of over 4,500 premium e-liquids, with options to suit every vaper's preferences in strength, flavours, and size. We've sourced the best e-liquids from top UK and international brands, including MaryLiq, Bar Juice 5000 & ELFLIQ. Choose from high VG for intense cloud production, or 50/50 blends that deliver a balanced throat hit ideal for mouth-to-lung (MTL) devices. Whether you prefer nicotine-free shortfills or TPD compliant 10ml bottles, our selection offers something for all experience levels. Choose your favourite e-liquid from the UK's largest online range, all at unbeatable prices and with free next day delivery over £20! Plus, enjoy multi-buy deals and 5% cashback through our rewards program.

Type
Flavour Group
Flavour
Brand
Size
Nicotine Strength
PG/VG Ratio
Wattage
Battery
Resistance
Offers
Sort by
Type
Flavour Group
Flavour
Brand
Size
Nicotine Strength
PG/VG Ratio
Wattage
Battery
Resistance
Offers
Apply
Filter by
Sort by

What is E-Liquid?

Also known as vape juice, e-liquid is the flavoured liquid that your vaping device heats to produce vapour. Made from food-grade ingredients, each blend delivers a tailored flavour profile and can be customised in nicotine strength.

E-liquids contain the following primary ingredients to ensure quality and safety:

  • Food-grade Flavouring
    Food-grade flavouring
  • Propylene glycol
    Propylene glycol (PG)
  • Vegetable glycerine
    Vegetable glycerine (VG)
  • Nicotine
    Nicotine (optional)
  • Water
    Distilled Water

Usage Information

E-liquids are designed for vaporising only and should not be ingested directly or come into contact with skin. Ingredients are clearly listed on every bottle for full transparency and safe usage.

Ingredients displayed on a bottle of e-liquid

Understanding PG and VG Ratios

The PG and VG ratios in e-liquids affects flavour, throat hit, and vapour production. PG offers a sharper, flavour-heavy hit, while VG is responsible for creating thicker clouds.

What is Propylene Glycol (PG)?

Propylene Glycol, or PG, is a key ingredient known for delivering the throat hit that many vapers, especially ex-smokers, find satisfying. It's a thin, flavourless liquid that carries flavours effectively in lower-powered devices, like MTL (Mouth to Lung) vape pens. PG is common in food products and medicine, highlighting its safety for everyday use.

What is Vegetable Glycerin (VG)?

Vegetable Glycerin, VG, is a thicker liquid derived from vegetable oils. It's responsible for producing large, dense clouds of vapour, ideal for sub-ohm vaping. VG is also found in everyday products like toothpaste and beauty products, emphasising its non-toxic nature.

New to Ratios?

Our PG/VG Ratio Guide explains how each blend affects vapour production, flavour, and throat hit, helping you find the ideal ratio for your device.

E-Liquid bottles displayed on a shelf in a Vape Shop

Types of E-Liquids:

Find the ideal e-liquid type based on your device and vaping preferences:

  • 50/50 or 60VG/40PG (Freebase): Best suited for MTL devices; popular with nicotine strengths up to 18mg.
  • 70VG/30PG: Ideal for sub-ohm tanks, delivering a rich, flavourful vapour experience.
  • Nic Salts: Known for a smoother hit and faster nicotine satisfaction, perfect for MTL devices.
  • Disposable Bar Salts: Designed to mimic the flavours of disposable vapes, available in nicotine salts for refillable kits.
  • Shortfills: Nicotine-free e-liquids with space for nic shots to customise strength.
  • Pre-Filled Pods: Made for closed systems, pre-filled with nicotine salt liquids.
  • Concentrates: For DIY enthusiasts to mix their own e-liquids.

New to e-liquids?

Our Beginners Guide to E-Liquid breaks down each type to help you choose.

Flavours

With over 4,500 flavour options, there’s something for every taste. Start with familiar profiles like tobacco or menthol, then venture into fruit, dessert, or indulgent flavours as you find your favourites. Each vape juice flavour uses a blend of organic and synthetic flavourings for a balanced and enjoyable vaping experience.

Nicotine Strengths

Choosing the right vape liquid strength is key, especially for those switching from smoking. Our range includes options from nicotine-free up to 20mg. Here’s a quick guide based on your usage:

MTL Vape Kits:

  • Low (1-5 cigarettes/day): 5mg Nic Salts or 3mg Freebase
  • Medium (6-14 cigarettes/day): 10mg Nic Salts or 6mg Freebase
  • High (15+ cigarettes/day): 20mg Nic Salts or 12mg Freebase

Sub-Ohm Vape Kits

  • Low nicotine (3mg) is typical, with 6mg for those needing a stronger hit.

Looking to reduce nicotine intake?

Our Guide to Reducing Your Nicotine Level provides step-by-step guidance for a smooth transition.

Why choose Vape Superstore?

When you choose Vape Superstore, you benefit from:

  • Premium, TPD-Compliant E-Liquids: All products meet EU and UK safety standards.
  • Competitive Prices: Enjoy everyday low prices across a vast selection of e-liquids.
  • Multi-Buy Deals and Rewards: Get unbeatable value through exclusive multi-buy offers and 5% cashback in our rewards program.
  • Free Next-Day Delivery: Qualify for free, tracked delivery on orders over £20.
  • Expert Selection: From popular UK brands to international names, we carefully select every e-liquid in our range.
  • Customisation for All Tastes: Find options for every flavour, nicotine strength, and device compatibility.

Trust Vape Superstore for quality, variety, and value on every order.

FAQ's

How much does E-Liquid cost?

Prices for 10ml bottles start around £1.95, with larger bottles offering better value per ml. Our multi-buy deals make stocking up affordable, whether you’re purchasing a single bottle or a bundle deal.

How long does a bottle of e-liquid last?

This depends on bottle size, device, and usage:

  • 10ml: Around 3,000 puffs, refilling a 2ml tank five times.
  • 50ml: Up to 15,000 puffs, refilling a tank 25 times.
  • 100ml: Between 20,000 and 30,000 puffs, refilling 50 times.

What types of nicotine are available?

Choose from traditional freebase nicotine for a stronger hit or nicotine salts for a smoother, faster-acting experience.

Can I vape without nicotine?

Yes, you can vape without nicotine by using nicotine-free e-liquids. These e-liquids provide flavour and vapour without the effects of nicotine, making them popular for those who enjoy vaping without the addictive substance.

What's the best e-liquid to buy?

The best e-liquid to buy depends on your personal preferences and needs. To help you choose, here are some key factors to consider:

  • Flavour Profile: Whether you prefer fruity, menthol, tobacco, or dessert flavours, finding a taste you enjoy is essential. Start with familiar flavours and explore from there.
  • Nicotine Strength: Depending on your nicotine needs, you can choose from 0mg (nicotine-free) to higher strengths like 20mg. For new vapers or those transitioning from smoking, a higher nicotine strength may be more suitable.
  • Device Compatibility: Ensure your e-liquid matches your device. For example, high VG e-liquids work best with sub-ohm devices, while 50/50 blends are ideal for mouth-to-lung (MTL) kits.
  • Vaping Style: Are you chasing clouds or looking for a tight, cigarette-like draw? High VG liquids are great for vapour production, while PG-based liquids provide a stronger throat hit.

To help you in making your decision, take a look at our E-Liquid Buying Guide.

How do I choose the best E-Liquid brand?

The best e-liquid brand for you depends on your individual preferences—whether you're focused on flavour, nicotine strength, or the type of vape kit you use. Here’s a quick guide to help you decide:

  • For Flavour Variety: Brands like Dinner Lady, IVG, and Vampire Vape offer a wide range of popular flavours, from fruits to desserts, giving you plenty of options to find your perfect match.
  • For Nicotine Salts: If you're after a smoother hit with faster nicotine absorption, try Elfliq or Bar Juice 5000 for some of the best nicotine salt e liquids on the market today.
  • For Cloud Chasers: If you're using sub-ohm or high-power devices and love big vapour production, look into Riot Squad or Nasty Juice, which are known for their high VG blends.

Can I mix e-liquids?

Yes! Mixing e-liquids allows for unique flavour combinations. Just make sure the PG/VG ratios and nicotine levels are compatible for the best experience.

Do e-liquids expire?

Most e-liquids have a shelf life of about two years. Proper storage in a cool, dark place helps maintain quality. Learn more in our guide on Do E-Liquids Expire.

What is TPD Compliance?

TPD compliance ensures that e-liquids meet EU and UK safety standards. All products at Vape Superstore comply fully with these standards, providing you with safe, regulated vape juices.

Reasons to Shop With Us - You're In Store For So Much More.

Free UK Delivery Icon

Free Next Day UK Delivery.

On Orders Over £20.
Same Day Delivery Parcel

Same Day Dispatch Up To 9PM.

Mon-Fri (Royal Mail Only)
Delivery & Dispatch 7 Days A Week

Delivery & Dispatch.

7 Days a Week.
Rewards Club Icon

Rewards Club.

Earn Up To 7% Cashback.
Customer Support Icon

Customer Support.

We're Here 7 Days a Week.
Lowest Price Guarantee Icon

Lowest Price Guarantee.

Found it Cheaper? We'll Match It.
Delivery & Dispatch 7 Days a Week Icon

Easy Returns.

30 Day Hassle-Free Returns.