E-Liquid

Explore our extensive selection of over 4,500 premium e-liquids, designed to cater to every vaper’s taste and preference. Whether you’re chasing rich clouds with high VG blends or looking for a smooth throat hit with 50/50 liquids or nic salts, we've got you covered. Sourced from leading UK and international vape brands, including MaryLiq, Bar Juice 5000 & ELFLIQ, our vape juice collection is all about quality, variety, and affordable prices. Whether you’re a experienced vaper or just starting out, find everything you need in one place. Plus, enjoy free next-day delivery on orders over £20.

Mix & Match Deals You'll Love

5 for £10 E-Liquids

4 for £10 E-Liquids

3 for £10 E-Liquids

2 for £20 Shortfills

2 for £25 Shortfills

What is E-Liquid?

E-Liquid, also called vape juice, is the liquid used in electronic cigarettes and vape kits. When heated, it produces the vapour you inhale. Each bottle is carefully crafted with food-grade ingredients, offering a range of flavours, nicotine strengths, and PG/VG ratios to suit every device and preference.

Key Ingredients in E-Liquid:

Food-grade flavouring
Propylene glycol (PG)
Vegetable glycerine (VG)
Nicotine (optional)
Distilled Water

Ingredients displayed on a bottle of e-liquid

Understanding PG and VG Ratios

Choosing the right PG/VG blend is crucial for getting the most out of your vape kit. Different ratios impact the flavour, throat hit, and vapour production of your vape kit.

What is PG and VG?

Propylene Glycol (PG), is a thin, flavourless liquid that’s great for delivering strong flavours and providing a sharper throat hit - much like smoking a traditional cigarette. It’s best suited for Mouth-to-Lung (MTL) devices like vape pens or pod systems.

On the other hand, Vegetable Glycerin (VG), is a thicker, sweeter liquid that’s perfect for creating large clouds of vapour. It’s commonly used in sub-ohm devices for direct to lung (DTL) vaping, where a smooth inhale and rich flavour are preferred.

New to PG/VG Ratios?

Check out our PG/VG Ratio Guide to see how each blend affects vapour production, flavour, and throat hit, helping you find the perfect match for your device.

E-Liquid bottles displayed on a shelf in a Vape Shop

Vape Juice Types for Every Vaper:

Our collection includes:

50/50 E-Liquids: A favourite for beginners and MTL vapers.
70VG/30PG: For sub-ohm devices and cloud chasing.
Nic Salts: Smooth hits and quick nicotine relief.
Shortfills: Nicotine-free options with space to add nic shots.
Bar Salts: Replicating popular disposable vape flavours.

Need help choosing?

Our Beginners Guide to E-Liquid breaks down each type to help you choose.

Flavours to Match Every Palate

From classic tobacco and menthol to adventurous fruity and dessert-inspired blends, our flavour range offers something for everyone. Popular categories include:

Tobacco & Menthol: Ideal for transitioning smokers.
Fruit Blends: Vibrant, sweet, and refreshing.
Dessert & Candy: Indulgent flavours for a sweet vape.

Browse our full flavour list to find your next favourite.

Nicotine Strengths: What's Right For You?

Choosing the right strength is key to a satisfying vape experience:

MTL Vape Kits:

Low (1-5 cigarettes/day): 5mg Nic Salts or 3mg Freebase
Medium (6-14 cigarettes/day): 10mg Nic Salts or 6mg Freebase
High (15+ cigarettes/day): 20mg Nic Salts or 12mg Freebase

Sub-Ohm Vape Kits

Typically low nicotine (3mg), but 6mg can suit those needing more.

Looking to reduce your nicotine intake?

Our Guide to Reducing Your Nicotine Level provides step-by-step guidance for a smooth transition.

Why choose Vape Superstore?

Unmatched Selection: Over 4,500 e-liquids, from nicotine-free shortfills to TPD-compliant 10ml bottles.
Top Brands: Trusted names like Bar Juice 5000, MaryLiq, and ELFLIQ.
Competitive Prices: Multi-buy deals and everyday low prices.
Fast, Free Shipping: Free next-day shipping on orders over £20.
Customer Trust: Over 20,000 verified 5-star reviews on Trustpilot.

Frequently Asked Questions

How much does E-Liquid cost?

Our 10ml bottles start at £1.95. Check out our multi-buy deals for even better value.

How long does a bottle last?

10ml: Around 3,000 puffs, refilling a 2ml tank five times.
50ml: Up to 15,000 puffs, refilling a tank 25 times.
100ml: Between 20,000 and 30,000 puffs, refilling 50 times.

Can I vape without nicotine?

Absolutely. We offer a range of nicotine-free e-liquids for flavourful, non-addictive vaping.

Which e-liquid is best for beginners?

We recommend starting with 50/50 e-liquids for a balanced experience. Nicotine salts are another great option for a smoother inhale.

What is the strongest strength available?

Our maximum strength is 20mg (2%), TPD-compliant for UK regulations.

Do e-liquids expire?

Yes, typically after two years. Proper storage in a cool, dark place helps maintain quality. Learn more in our Do E-Liquids Expire? guide.

The Vape Superstore Difference - You're In Store For So Much More.

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