About Us
‘Everything We Do Is To Help Create A Healthier Smoke Free Future For The UK’
At Vape Superstore, everything we do is driven by a simple purpose — to offer a safer alternative to smoking and help people make the switch to a healthier lifestyle. The benefits of quitting smoking are life-changing: better health, improved quality of life, and longer life expectancy. We're here to support every step of that journey.
Our History
Vape Superstore was founded in 2015 by Easytek Ltd with a mission to offer vapers greater product choice, trusted quality, and expert support in a fast-growing industry.
Since then, we’ve grown into one of the UK’s leading online vape retailers - offering the widest range of vape kits, e-liquids, nicotine pouches, accessories and more.
In 2018, we launched our own exclusive e-liquid range and have continued to expand our team and product offering from our headquarters in North London, serving customers nationwide through our online store.
Read Our Latest Customer Reviews - We Strive for Excellence
We Only Stock The Best Vape Brands…
Why do we do it?
We believe in helping people quit smoking - not just by selling products, but by providing education, support, and real experience. Many members of our team are ex-smokers themselves, so we truly understand the challenges that come with making the switch. Every individual’s quitting journey is different, and our goal is to provide the right tools, guidance, and encouragement to help you succeed.
We’re also committed to public health education. Through partnerships with initiatives like Smokefree Hackney, we’ve worked to raise awareness of vaping as a smoking cessation tool. We're proud members of UKVIA (UK Vaping Industry Association), supporting responsible vaping and informed decision-making.
How do we do it?
We’re more than just another vape shop. Whether you’re new to vaping or experienced, we take the time to understand your needs and match you with the right device, e-liquid, and nicotine strength - no pushy sales, just honest, personalised advice. Our approach is rooted in education and experience, not upselling.
Through our online store, we’re here to deliver a seamless customer experience with expert support, fast delivery, and a carefully curated product range. We invest in training our team to stay ahead in an ever-evolving industry — and every member of our team is a vaper too.
Our Job Is To Find What’s Best For You
We do a lot of research, testing and collaboration with leading industry bodies to bring the latest and best products to our customers. With our flagship store being based in East London, we worked closely with Smokefree Hackney to help them, help others in their quitting journey through the use of vaping as a smoking cessation tool. We’re also proud members of the UKVIA (UK Vaping Industry Association). The UKVIA are there to educate and help facilitate change to enable more people to make an informed decision when it comes to their health and how vaping can benefit them.
Why Vape Superstore?
We offer the best products at the best prices, backed by fast, reliable service and expert support. From our Rewards Club to our Price Match Promise, everything we do is designed to make quitting smoking easier and more accessible.
‘We Want To Help Make The Decision To Quit Smoking An Easy One’
Whether you’re buying your first starter kit or exploring new e-liquid flavours, we aim to make you feel supported and confident in every step of your journey. We’re here to help you make the switch - and stay smoke-free for good.
Explore more on the Vape Superstore homepage.
Vape Superstore Is Led By:
- Edward Swain - Founder & Managing Director
- Daniel Judd - Head of Digital
- Sean Cowland - Head of Retail
- Nicholas Farndon - Head of Finance
- David Croxford - Head of Operations
- Adam Wenborn - Head of Customers Services
Vape Superstore In the Press
Case Studies:
Vape Superstore improves customer journeys with Algolia Search, Personalization and Recommend
Vape Superstore x Gorgias Success Story
How Vape Superstore found SMS success after Klaviyo
News Articles:
The Grocer: Vaping & E-Cigarette Category Report
E-Cig Intelligence: Brexit Regulatory Briefing
The Telegraph: What is behind GEN-Z's Elf Bar Obsession
Talking Retail: Vape Ban could have unintended results
Sustainability Magazine: The Sustainability Impacts of the UK's Disposable Vape Ban
Biometric Update: Stricter retail age verification on the agenda as UK fails to curb underage vaping
Vaping Post: What Does Science Tell us About The Likely Effects of the U.K.’s Disposable Vapes Ban?
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