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We think one of the most wonderful things about vaping is the huge number of vape juices on offer. From menthol or tobacco to fruit or dessert, simple e-liquids to complex flavour medleys, you’re spoiled for choice.
Picking the best e-liquid flavours is always going to be tricky (and subjective). What we love might not be exactly your cup of tea and with so many unique flavours to choose from, finding the best e-liquids for flavour out of hundreds of options wasn’t a simple task.
Refining our favourites list down from the thousands of varieties on offer took a lot of careful consideration. We’ve broken our selection down by type of e-liquid, and flavour group and chosen the best vape juice brands we think shine in these categories. Our selection covers everything from simple, single-note flavours to more exotic and adventurous combinations. We’ll break down every note they have and why we love them to give the best idea of whether you’ll love them too.
Regardless of whether you’re a dessert fan or prefer a fruity vape, want something from a well-known brand or something a little more niche - we think you’ll find something new to try in our best vape juice brands.
Here at Vape Superstore, we've taken all the hassle out of it for you and carefully curated a list of the best e-liquid flavours in 2025. These are premium brands that we think are nailing these flavours. Let's dig in.
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Factors to consider when choosing vape juice flavours
Think about what kind of food you like. What is your favourite fruit? If you have a hankering for something sweet, what's your go-to candy or dessert? You may want to start with something familiar when choosing a sweet-flavoured e-liquid before you start experimenting, there are some wild flavours out there. If you are just beginning your vaping journey, or have a more savoury palate, a like-for-like swap from tobacco could be a good starting point in which case you could try an earthy tobacco flavour. Over time you can begin to experiment, delving into a robust coffee or moving to a refreshing menthol option and then combining a familiar juicy fruit.
Ingredients
It's also important to make sure that your vape liquid will work in your vape kit. Knowing what type of vape experience you are looking for will inform the type of kit you purchase and what kind of juice range would be best. Starter pod kits and vape pens deliver an MTL (mouth-to-lung) inhale that replicates the sensation of smoking. These kits work best with 10ml nic salts and 50/50 freebase e-liquids. If blowing big plumes of vapour is your thing, then you'll need a high-powered sub-ohm kit for DTL (direct to lung) vaping and a thicker high VG e-liquid.
- Check the ratio of PG & VG (Propylene Glycol and Vegetable Glycerine) in the ingredients.
- Starter pod kits or vape pens use a 50:50 PG/VG e-liquid.
- Cloud chasing with a powerful DTL (direct to lung) vape kit, grab a shortfill bottle in a 30:70 PG/VG blend.
Nicotine
What about your nicotine strength? There are a couple of options worth considering. Nic salts are ideal for new starters using refillable pod kits and vape pens. They provide a smooth throat hit and rapid craving satisfaction in strengths of 5mg, 10mg or 20mg. Freebase nicotine offers 3mg and 6mg strengths that are perfect for casual smokers or those wishing to cut down. Keep in mind that the 12mg or 18mg options deliver a hefty throat hit that may not be suitable for most people.
Best Nic Salts
Nicotine salts are absorbed quickly into the bloodstream so you will feel your cravings float away a lot quicker than the standard freebase juices. Our selection of nicotine salts has been carefully curated from the most popular vape brands to deliver flavours with layered complexity, spot-on accuracy and consistently rich flavour. From bar juice flavours that can go toe-to-toe with any disposable brand to luxuriant desserts and breathtaking menthols, you will surely find a favourite! Who are nicotine salts good for?
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Beginners.
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Users looking for high nicotine.
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Users looking for a cigarette-like experience.
Best Fruit
Blueberry Sour Raspberry Nic Salt E-Liquid by Elf Bar ELFLIQ
“The best fruity nicotine salt e-liquid in town”
SPECIFICATIONS:
Flavour Profile: Blueberry, Sour Raspberry
Bottle Size: 10ml
Strength: 5mg, 10mg or 20mg
PV/VG: 50:50
REASONS TO BUY:
+ Tastes as sweet and fruity as a disposable.
+ A 10ml bottle is equivalent to 5 600 puff disposable bars.
+ Available in 5mg, 10mg or 20mg, allowing users at any stage accessibility.
REASONS TO AVOID:
- If you aren't into sweet flavours, this may not be your best bet.
- Some users have said this flavour isn't an all-day flavour as it can become sickly.
Review & Experience
After filling up my Xlim Pro 2, the first puff delivered an intense mouthful of flavour that mirrors the intensity of the Elf Bar 600. The flavour remains consistent throughout the experience. The sour candy-like exhale is balanced with the sweet blueberry inhale perfectly, it’s just right!
Overall I would say this flavour is a winner and I back it for being the best fruity nicotine salt that I’ve tried! I would personally recommend this to people who love fruits or/and have a sweet tooth, for users with a more traditional taste preference, I would advise against this as a pick.
Best Dessert Flavour
Lemon Tart Nic Salt E-Liquid by Dinner Lady
“No idea how they have managed to create this! Just like eating Lemon Tart, great stuff.”
SPECIFICATIONS:
Flavour Profile: Lemon Tart, Pastry
Bottle Size: 10ml
Strength: 5mg, 10mg or 20mg
PV/VG: 50:50
REASONS TO BUY:
+ Delivers a sweet treat without the guilt.
+ Multi-layered, combines fruit with a pastry edge. Great for users who enjoy complex flavours.
+ Made in the UK, users can be assured that only high-quality ingredients are used.
REASONS TO AVOID:
- Can be too much for users who are looking for an all-day flavour.
- Candy-like lemon zest as opposed to a bright citrus flavour.
- Some users have said the pastry overpowers the lemon element of this liquid.
Review & Experience
Dinner Lady’s Lemon Tart combines a sweet, candy-like lemon curd with a moreish meringue dished up in a perfectly buttered pastry base. The first inhale delivered a sherbet lemon vibe which I was pleasantly surprised about, it was soft and light. I wondered where the pastry was only to be greeted by it heavily on the exhale - it outweighed the lemon that's for sure. I enjoyed this flavour myself, it was light and moreish but not too overpowering. As a person who typically opts for more candy or fruit flavours, this liquid works as a nice treat once in a while.
Best Menthol Flavour
Fresh Menthol Mojito Nic Salt E-Liquid by Bar Juice 5000
“Spot on gives a kick like no other vape juice tbh”
SPECIFICATIONS:
Flavour Profile: Menthol, Mint, Lime
Bottle Size: 10ml
Strength: 10mg or 20mg
PV/VG: 60:40
REASONS TO BUY:
+ Good for beginners as it mimics the experience of smoking due to the flavour providing a throat kick.
+ Refreshes and revitalises the palate.
+ Enhanced by a zesty lime hint.
REASONS TO AVOID:
- If you are after a completely smooth flavour and vaping experience. The menthol addition provides somewhat harshness, especially in 20mg.
- May not be suitable for an all-day vape flavour due to intensity.
- Menthol is strong, some customers have said it overshadows the lemon addition.
Review & Experience
Combining menacing menthol, refreshing mint and a punchy addition of lime, it’s no wonder it is highly recommended and loved by consumers. The initial puff delivers an intense serving of frosted menthol that sent shivers down my spine. Half-way through the inhale a sweetness emerges with a zesty, sharp essence of lime. Half an hour later I still felt like I had just brushed my teeth.
I really did enjoy this e-liquid and although it may not be my go-to taste profile, the lemon touch did do it for me and it was also actually quite refreshing.
Best Tobacco Flavour
Snoow Tobacco Nic Salt E-Liquid by Elf Bar ELFLIQ
“Great taste. Just the perfect sweetness to the tobacco”
SPECIFICATIONS:
Flavour Profile: Tobacco, Cream
Bottle Size: 10ml
Strength: 5mg, 10mg or 20mg
PV/VG: 50:50
REASONS TO BUY:
+ Not your plain classic tobacco taste, has another layer of complexity that delivers a sweetness.
+ A more affordable option to disposables.
+ It doesn't have an artificial taste. Provides the closest to an authentic experience.
REASONS TO AVOID:
- If you are into your fruit, dessert or menthol flavours this may not be the best option as it delivers a classic taste.
- It may be too sweet for a user making the initial switchover due to the addition of cream.
Review & Experience
This nicotine salt merges earthy tobacco leaf with the sweetness of whipped cream cutting through on the exhale. I’m not a massive fan of tobacco flavours myself however but after testing 548068658065 tobacco nicotine salts this one is for sure the one that I would purchase. I filled up my Xlim Pro 2 with this liquid and was initially hesitant to take the initial draw. I bit the bullet and took a draw and I was initially met with an earthy, rich serving of tobacco leaf that was almost instantly followed by a sweet, vanilla-tasting cream.
Best 50/50 Shortfills
Let's explore the newest additions to the 50/50 shortfill lineup! These cost-effective bottles are rapidly gaining traction among MTL vapers who prefer refillable pod systems. Each bottle promises up to 30,000 puffs, delivering exceptional value for money. Our curated selection highlights some of the most impressive flavours available.
Best Fruit Flavour
Mad Blue 100ml (50/50) Shortfill E-Liquid by Drifter
“Best vape juice I've ever tried”
SPECIFICATIONS:
Flavour Profile: Raspberry, Blueberry, Blackberry
Bottle Size: 100ml
Strength: 0mg
PV/VG: 50:50
REASONS TO BUY:
+ For the sub-ohm vaper who is looking for a fruity e-liquid.
+ The flavour changes slightly with every puff, keeping things exciting.
+ Doesn't have an artificial taste.
REASONS TO AVOID:
- No menthol or cooling effect here. If you are looking for a fruit and ice blend, this won't be the best juice for you.
- It may not be suitable for you if you are looking for a plainer flavour.
Review & Experience
From the first puff, I tasted the intensely sweet notes of the blueberries and blackberries, followed by a sour raspberry twang that helped tone down the overall sweetness. It's rich in berry flavour and reminds me very much of blackcurrant Ribena pre-sugar tax, nostalgic!
Best Dessert Flavour
Castle Long 100ml Shortfill (50/50) E-Liquid by Five Pawns
“Great flavours as always”
SPECIFICATIONS:
Flavour Profile: Coconut, Almond, Vanilla, Sugar, Bourbon
Bottle Size: 100ml
Strength: 0mg
PV/VG: 50:50
REASONS TO AVOID:
- Can be too much for users who are looking for an all-day flavour.
- May include too many different flavour notes to make this your go-to all-day flavour.
- If you prefer simple flavours, the complexity of this juice may not be for you.
Review & Experience
From the first puff, I was whisked off to a cabin retreat with a burning fireplace. It was warm, comforting and an endearing treat. It is so complex and multi-layered, with all flavours perfectly balancing one another.
Best Beverage Flavour
Blue Razz Lemonade 50ml (50/50) Shortfill E-Liquid by Imp Jar
“Really sweet and not like other blue raspberry ones I've tried previously.”
SPECIFICATIONS:
Flavour Profile: Blue Raspberry, Lemonade, Soda
Bottle Size: 50ml
Strength: 0mg
PV/VG: 50:50
REASONS TO BUY:
+ Delivers an uplifting lift to your day.
+ Combines fruit with a sparkling addition of lemonade, perfect for those looking for a guilt-free option.
+ Ideal if you have a sweet tooth.
REASONS TO AVOID:
- If you are looking for a traditional, simple taste, this liquid flavour profile may not be for you.
- Users have reported the taste becoming sickly.
Review & Experience
Imp Jar’s Blue Raspberry Lemonade is a combo of fruity blue raspberries and sparkling lemonade. The blue raspberries are punchy from the first puff, invading every inch of your tastebuds. Blowing out the dense, thick clouds you are then met with a sweet serving of sparkling lemonade. If you are on the hunt for an e-liquid that will provide an uplift to your every day, this is the one! It’s sweet and refreshing like your favourite beverage but this time it is suitable for all seasons.
Best High VG Shortfills
Lose yourself in voluminous clouds of silky flavour with our top picks for the best high VG e-liquid shortfills. We've graded these flavours by complexity and accuracy, looking for juices that come alive with a high-powered vape device. Whether you choose to add a nic shot or not, these juices are the best e-liquids you can put in your DTL vape kit.
Best Fruit Flavour
Strawberry Kiwi 100ml Shortfill E-Liquid by Seriously Fruity
“Loads of flavour”
SPECIFICATIONS:
Flavour Profile: Strawberry, Kiwi
Bottle Size: Avaliable in 120ml (100ml E-Liquid)
Strength: 0mg
PV/VG: 30:70
REASONS TO BUY:
+ Combines two fruits, strawberries and kiwi to create an ultra-fruity flavour.
+ Brought to you by Doozy & manufactured within the UK. Can trust that ingredients are legit.
+ Doesn't have an artificial taste, seriously close to the real taste of fruit.
REASONS TO AVOID:
- Kiwi tends to have a distinctive taste that may not be suitable to all taste preferences due to its sharpness.
- Not suitable for users who prefer more traditional tastes i.e. tobacco or menthols.
- Not for you if you don’t have a sweet tooth.
Review & Experience
The flavour ratio here is great, the sweet strawberries are perfectly balanced with a sharp serving of kiwi fruit. The kiwi prevents this e-liquid from edging over the sickly side. It’s light, it’s refreshing and fruity. I couldn’t put it down.
Best Dessert Flavour
Vanilla Custard Waffle 100ml Shortfill E-Liquid by Flavour Treats
“Taste is good. If you like the sweet flavour of vanilla then it will suit you well.”
SPECIFICATIONS:
Flavour Profile: Vanilla, Custard, Waffle
Bottle Size: Avaliable in 120ml (100ml E-Liquid)
Strength: 0mg
PV/VG: 30:70
REASONS TO BUY:
+ A calorie-free way to get the same great taste as your favourite dessert without the guilt.
+ The complex flavour combines vanilla, custard and waffle for a moreish treat.
+ Users report this flavour to be ultra-smooth and deliver great vapour production.
REASONS TO AVOID:
- Sweetness may be too overwhelming for users who want a more classic, plain taste.
- There is a chance of vaper tongue as the flavour is intense.
- It may not be the best option for users who are looking for vape juice they can vape every day.
Review & Experience
As soon as you inhale this e-liquid, you are greeted with a punchy hit of creamy vanilla custard - that is both comforting and moreish as the dessert itself. On the exhale, a warm, soft waffle taste takes over which just makes this liquid even better. This e-liquid was a pleasant surprise to me, the vanilla custard is so comforting and like the real thing.
Best Menthol Flavour
Menthol 100ml Shortfill E-Liquid by Drip
“The price was very good. Pleased with the taste. Shall purchase again.”
SPECIFICATIONS:
Flavour Profile: Menthol
Bottle Size: 100ml
Strength: 0mg
PV/VG: 30:70
REASONS TO BUY:
+ A great palate cleanser.
+ Intense menthol notes that offer a cooling, uplifting pick-up to your day.
+ Great for users who want a simple flavour that isn't multi-layered.
REASONS TO AVOID:
- For users who want a smoother experience, this flavour may not be the best option as this offers a kick.
- Not suitable for users looking for everyday use.
Review & Experience
The Menthol 100ml Shortfill E-Liquid by Drip delivers crisp and refreshing notes of menthol from the offset - aimed at users who are looking for a simple menthol flavour but in High VG form.
I don’t typically purchase stand-alone menthol flavours as I find them a bit harsh for me but this flavour was smooth and easy on the throat. The menthol is strong enough to provide a kick without wreaking havoc on your voicebox.
Found a flavour you can’t resist from our Top 10 E-Liquids? Good news—your next vape is just a click away. Don’t wait—get your hands on them at unbeatable prices with our e-liquid deals. From sweet desserts to refreshing menthols, we’ve got deals on all your favourites. Stock up today and elevate your vaping game!
At Vape Superstore, we’re always aspiring to have the best range, which means trying a whole lot of vape juice to find the best ones to offer you. E-liquids have come a long way over time and with so many flavours to choose from, boiling it down to just ten of the latest releases was always going to be hard. However, with all of us at VS HQ favouring slightly different flavours and a combined 20 plus years of vaping between us, we think we’ve done a pretty good job.
1 comment
Always has been Dinner Lady Lemon Tart for me, although they seemed to have changed it?