E-Liquid

What is E-Liquid?

E-Liquid, also called vape juice, is the liquid used in electronic cigarettes and vape kits. When heated, it produces the vapour you inhale. Each bottle is carefully crafted with food-grade ingredients, offering a range of flavours, nicotine strengths, and PG/VG ratios to suit every device and preference.

Key Ingredients in E-Liquid:

• 
  Food-grade flavouring
• 
  Propylene glycol (PG)
• 
  Vegetable glycerine (VG)
• 
  Nicotine (optional)
• 
  Distilled Water

Choosing Your E-Liquid Flavour

Finding your perfect e-liquid flavour is an adventure. With over 4500 premium vape juice flavours, including the best picks from both UK and global brands, we make it easy to discover your next all-day vape. Explore our E-Liquid Flavour Page to find everything from rich tobacco to sweet treats and beyond.

Choosing the right flavour is entirely up to personal preference. If you're new to vaping and transitioning away from cigarettes, you might find comfort in the familiar taste of our tobacco and menthol flavours. For those feeling a little more adventorous, our fresh and fruity flavours may just be what you're looking for. No matter your preference, thanks to our extensive range of flavours, we are confident you'll find that perfect vape oil. Popular categories include:

• Tobacco & Menthol: Ideal for transitioning smokers.
• Fruit Blends: Vibrant, sweet, and refreshing.
• Dessert & Candy: Indulgent flavours for a sweet vape.

Nicotine Strengths

Choosing the right strength for your e-liquid is crucial to ensuring a satisfying vaping experience, especially if you're transitioning from smoking cigarettes. The amount of nicotine you require depends on your previous smoking habits and how your body reacts to vaping.

Understanding Nicotine Strengths in E-Liquids

Nicotine strength in e-liquids is measured in milligrams per milliliter (mg/mL), indicating the amount of nicotine in a given volume of e-liquid. Selecting the appropriate nicotine strength is essential for a smooth transition to vaping, as it can affect your satisfaction levels and how enjoyable your vaping experience is.

How to Choose Your Nicotine Strength

The first step in selecting your nicotine strength is to assess your current or past smoking habits. See below for a general guideline based on the number of cigarettes you smoked per day:

MTL Vape Kits:

• Low (1-5 cigarettes/day): 5mg Nic Salts or 3mg Freebase
• Medium (6-14 cigarettes/day): 10mg Nic Salts or 6mg Freebase
• High (15 cigarettes/day): 20mg Nic Salts or 12mg Freebase
• Very High (20 or more cigarettes/day): 18mg Freebase

Sub-Ohm Vape Kits

• Typically low nicotine (3mg), but 6mg can suit those needing more.