Learn More About E-Liquid
E-Liquid, also known as vape juice, is the flavoured liquid used in e-cigarettes and vape kits. When heated by the coil inside your device, it turns into vapour that you inhale, delivering flavour and nicotine (if included). Vape liquid is the most important part of the vaping experience, delivering the flavour you crave while satisfying your nicotine needs.
Each bottle is carefully crafted with food-grade ingredients, offering a wide range of different e-liquid flavours, different strengths, and PG/VG ratios to suit different vaping styles and devices. Whether you're after a sweet fruity vape juice, refreshing menthol, or classic tobacco flavour, there's something for every vaper.
E-liquids typically contain four main ingredients, increasing to five when nicotine is added:
Food-grade flavouring
Propylene glycol (PG)
Vegetable glycerine (VG)
Nicotine (optional)
Distilled Water
Understanding PG and VG Ratios in Vape Liquids
Choosing the right PG/VG blend is essential for optimising flavour, vapour production, and throat hit. The right ratio will depend on your e-cig and vaping style:
What is PG and VG?
Propylene Glycol (PG): A thin, flavour-carrying liquid that creates a stronger throat hit. Ideal for MTL (Mouth-to-Lung) vaping.
Vegetable Glycerin (VG): A thicker, sweeter liquid, perfect for producing dense vapour clouds. Best for DTL (Direct-to-Lung) vaping.
What PG/VG ratio should I use with MTL Vape Kits?
MTL kits, such as vape pens & pod kits are perfect for new vapers. These small, simple-to-use kits pair best with 50/50 or high PG ratio liquids, offering a discreet vapour production that mimics smoking.
What PG/VG ratio is best for Sub Ohm Vape Kits (DTL)?
Sub-ohm kits produce large vapour clouds and work best with high VG e-liquids, such as those with 70% VG or more. If you want even more vapour, try 80% VG or shortfills, which offer more e-liquid to keep up with your vape device.
New to PG/VG Ratios?
Check out our PG/VG Ratio Guide to see how each blend affects vapour production, flavour, and throat hit, helping you find the perfect match for your type of vape kit.
What kind of Vape Juice should I use?
With over 4,500 e-liquids, we offer a variety of blends tailored to different devices and vaping styles:
- 50/50 Liquids: Balanced with equal parts PG and VG, delivering a strong throat hit and moderate vapour production. Best suited for MTL vaping, they work well with starter kits and low-power devices and closely replicate the sensation of smoking - perfect for new vapers.
- High VG Liquids: Formulated with 70% VG or higher, these produce thick vapour clouds and enhance flavour depth, making them ideal for sub-ohm vaping and high-power devices.
- Nic Salts: Offer a smooth throat hit and faster nicotine absorption, nicotine salt e-liquids provide a gentler experience when using high-strength nicotine. Best used with low-power pod kits.
- Bar Salts: Designed to replicate the flavours of disposable vapes, bar salt e-liquids contain higher flavour concentrations, delivering an intense taste experience in a more cost-effective and sustainable format. These vape juices pair perfectly with refillable pod kits.
- Hybrid Nicotine: A blend of freebase nicotine and nicotine salts, hybrid e-liquids offer the fast absorption of nic salts with the noticeable throat hit of freebase nicotine, providing a balanced vaping experience.
- Shortfill E-Liquid: Nicotine-free vape liquids in 50ml or 100ml bottles, with space to add nic shots. Traditionally used for sub-ohm vaping, Shortfills are now available in high PG formats, catering to both MTL and DTL vapers.
Need help the right e-liquid type?
Our Beginners Guide to E-Liquid breaks down each type to help you choose.
Choosing A Flavour
Finding your perfect flavour profile is an adventure. With over 4,500 premium vape juice flavours, we make it easy to discover your next all-day vape. From fruity to dessert and menthol to tobacco, there’s something for everyone.
If you’re new to vaping, we recommend starting with tobacco or menthol flavours that can replicate the taste of cigarettes. If you have a sweet tooth, try our fruity or dessert flavours. may just be what you're looking for. No matter your personal preference, thanks to our extensive variety of flavours, we are confident you'll find the best vape juice to suit your taste buds.
What is the best flavour?
See our list of E-Liquid Bestsellers broken down by flavour group.
Nicotine Strengths
Choosing the right nicotine strength is essential for satisfying your cravings and ensuring a smooth transition from smoking. The nicotine content you need depends on how many cigarettes you smoke daily and how your body responds to vaping.
MTL Kits:
- Low (1-5 cigarettes/day): 5mg Nic Salts or 3mg Freebase
- Medium (6-14 cigarettes/day): 10mg Nic Salts or 6mg Freebase
- High (15 cigarettes/day): 20mg Nic Salts or 12mg Freebase
- Very High (20 or more cigarettes/day): 18mg Freebase
Sub-Ohm Kits
- Typically low nicotine (3mg), but 6mg can suit those needing more.
Looking to reduce your nicotine intake?
Our Guide to Reducing Your Nicotine Level provides step-by-step guidance for a smooth transition.
Why choose Vape Superstore?
- Unmatched Selection: The largest e-liquid range online, from nicotine-free shortfills to TPD-compliant 10ml bottles.
- Popular Brands: Trusted names like Dinner Lady, Riot Squad, Vampire Vape, IVG and so many more vape juice brands.
- Competitive Prices: Multi-buy vape deals and everyday low prices.
- Fast, Free UK Delivery: Free next-day shipping on orders over £20.
- Customer Trust: Over 20,000 verified 5-star reviews on Trustpilot.
- Dedicated Customer Support: Available to answer your queries 7 days a week.
FAQs: What Should I Know Before Buying an E-Liquid?
How much does E-Liquid cost?
Our 10ml bottles start at £1.20. For even better value, check out our multi-buy e-liquid deals and clearance section.
How long does a bottle last?
Can I vape without nicotine?
Absolutely. We offer a range of nicotine-free e-liquids, so you can enjoy the flavour without the nicotine.
Which e-liquid is best for beginners?
For new vapers we recommend starting with 50/50 e-liquids for a balanced experience. Nicotine salts are another great option for a smoother inhale.
What is the strongest strength available?
Our maximum strength is 20mg (2%), TPD (Tobacco Products Directive) compliant for UK regulations.
Do e-liquids expire?
Yes, most e-liquids have a shelf life of two years. Proper storage in a cool, dark place helps maintain quality. Learn more in our Do E-Liquids Expire? guide.
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