E-Liquid

Learn More About E-Liquid

E-Liquid, also called vape juice, is the flavoured liquid that is added to your e-cigarette. It’s heated by the coil inside your device to create vapour that you inhale, delivering flavour and nicotine (if included). Each bottle is carefully crafted with food-grade ingredients, offering a wide range of different flavours, different strengths, and PG/VG ratios to suit every vape device and preference.

How E-Liquids Work

E-liquids are very important for vaping. When you press the fire button or inhale on a draw-activated device, the coil heats the e-liquid, turning it into vapour. The PG/VG ratio (more on them below) affects how strong the flavour is, how much vapour is produced, and how it feels in your throat. Nicotine in e-liquid helps to satisfy cravings. This simple process makes e-liquids a crucial tool for smokers looking to switch and for vapers seeking their perfect experience.

Core Ingredients

Made up of four ingredients (rising to 5 with the addition of nicotine); the main ingredients used are:

• 
  Food-grade flavouring
• 
  Propylene glycol (PG)
• 
  Vegetable glycerine (VG)
• 
  Nicotine (optional)
• 
  Distilled Water

Choosing A Flavour

Finding your perfect flavour profile is an adventure. With over 4500 premium vape juice flavours, including the best picks from both UK and global brands, we make it easy to discover your next all-day vape. Explore our A-Z Flavour List to find everything from rich tobacco to sweet treats and beyond.

Choosing the right flavour is entirely up to individual preferences. If you're beginning your vaping journey and transitioning away from cigarettes, you might find comfort in the familiar taste of our tobacco and menthol flavours. For those with a sweet tooth, our fruity or dessert flavours may just be what you're looking for. No matter your personal preference, thanks to our extensive variety of flavours, we are confident you'll find that perfect vape.

Nicotine Strengths

Choosing the right nicotine strength for your e-liquid is crucial to ensuring your satisfying your nicotine cravings, especially if you're transitioning from smoking cigarettes. The amount of nicotine you require depends on your previous smoking habits and how your body reacts to vaping.

Understanding Nicotine Strengths in Vape Liquid

Nicotine strength in e liquids is measured in milligrams per milliliter (mg/mL), indicating the nicotine content in a given volume of e-liquid. Selecting the appropriate nicotine strength is essential for a smooth transition to vaping, as it can affect your satisfaction levels and how enjoyable your overall vaping experience is.

How to Choose Your Nicotine Strength

The first step in selecting your nicotine strength is to assess your current or past smoking habits. See below for a general guideline based on the number of cigarettes you smoked per day:

MTL Kits:

• Low (1-5 cigarettes/day): 5mg Nic Salts or 3mg Freebase
• Medium (6-14 cigarettes/day): 10mg Nic Salts or 6mg Freebase
• High (15 cigarettes/day): 20mg Nic Salts or 12mg Freebase
• Very High (20 or more cigarettes/day): 18mg Freebase

Sub-Ohm Kits

• Typically low nicotine (3mg), but 6mg can suit those needing more.