Email Marketing Policy

Vape Superstore is committed to conducting email marketing campaigns that comply with the General Data Protection Regulation (GDPR) and the Privacy and Electronic Communications Regulations (PECR). This policy sets out our approach to sending marketing emails, including obtaining consent, managing preferences, and ensuring transparency in communications.

Purpose

The purpose of this policy is to outline our approach to email marketing, ensuring that we obtain explicit consent from recipients before sending any marketing emails and that we offer clear and easy options to opt-out or manage communication preferences.

Consent for Email Marketing

Before sending any marketing emails, we ensure that explicit consent has been obtained from the recipient. The consent process includes:

• Clear and Transparent Consent Requests: We ensure that the language used when asking for consent is clear and that recipients understand what they are consenting to.
• Opt-In Mechanism: Consent is obtained through an opt-in mechanism (e.g., a checkbox that is unchecked by default) to ensure that individuals are knowingly agreeing to receive marketing emails.
• Easy Opt-Out Option: Every marketing email contains a simple and easily accessible option to unsubscribe or manage preferences.

Use of Omnisend for Email Marketing

We use Omnisend for our email marketing campaigns. Omnisend provides us with tools to manage our subscriber list, track customer interactions, and send automated marketing emails. We ensure that all data collected through Omnisend is handled in compliance with the GDPR and other applicable laws.

Personal Data in Email Marketing

We only use personal data for the purpose for which it was collected and in compliance with the recipient's preferences. Personal data used in email marketing campaigns includes customer names, email addresses, and engagement data (such as clicks and opens). We never share customer data with third parties without consent.

Data Retention and Opt-Out

Marketing data is retained for a maximum of 24 months from the last engagement. If a customer opts out or unsubscribes, we immediately update our records and cease sending marketing emails to that individual.

Compliance with PECR

We ensure that our email marketing practices comply with the Privacy and Electronic Communications Regulations (PECR), including obtaining prior consent for electronic marketing communications and providing an opt-out mechanism in every email.

Conclusion

Vape Superstore is committed to maintaining transparency and respecting customer privacy in all our email marketing efforts. Our goal is to ensure compliance with all legal requirements and to provide value-driven communications to our customers.