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E-Liquid

Explore our extensive range of over 4,500 premium vape juices, with options to suit every vaper's preferences in strength, flavours, and bottle size. We carefully source the best e-liquids from leading UK and international vape brands, including MaryLiq, Bar Juice 5000 & ELFLIQ. Whether you’re looking for high VG for intense cloud production, or 50/50 blends for a balanced throat hit ideal for mouth-to-lung (MTL) devices, we have every type of e-liquid you need. From nicotine-free shortfills to TPD compliant 10ml bottles, our collection is designed to fit every experience level. Shop the UK's largest online selection of e-liquids at unbeatable prices, with free next day delivery on orders over £20!

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What is E-Liquid?

E-Liquid, also known as vape juice or e-juice, is the flavoured liquid that your vaping device heats to produce vapour. It’s used to deliver nicotine (or nicotine-free vapour) and flavours through your e-cigarette. Made from food-grade ingredients, each blend is tailored to deliver your preferred flavour profile and nicotine strength.

E-liquids contain the following key ingredients:

  • Food-grade Flavouring
    Food-grade flavouring
  • Propylene glycol
    Propylene glycol (PG)
  • Vegetable glycerine
    Vegetable glycerine (VG)
  • Nicotine
    Nicotine (optional)
  • Water
    Distilled Water

Usage Information

E-liquids are designed for vaporising only and should not be ingested directly or come into contact with skin. Accidentally swallowing the liquid can cause nausea, dizziness, and vomiting, especially if it contains nicotine. Keep bottles out of reach of children and pets.

Ingredients displayed on a bottle of e-liquid

Understanding PG and VG Ratios

Choosing the right PG/VG blend is crucial for getting the most out of your vape kit. Different ratios impact the flavour, throat hit, and vapour production of your vape kit.

What is PG and VG?

Propylene Glycol (PG), is a thin, flavourless liquid that’s great for delivering strong flavours and providing a sharper throat hit - much like smoking a traditional cigarette. It’s best suited for Mouth-to-Lung (MTL) devices like vape pens or pod systems.

On the other hand, Vegetable Glycerin (VG), is a thicker, sweeter liquid that’s perfect for creating large clouds of vapour. It’s commonly used in sub-ohm devices for direct to lung (DTL) vaping, where a smooth inhale and rich flavour are preferred.

New to PG/VG Ratios?

Check out our PG/VG Ratio Guide to see how each blend affects vapour production, flavour, and throat hit, helping you find the perfect match for your device.

E-Liquid bottles displayed on a shelf in a Vape Shop

Types of E-Liquids:

There are various types of vaping liquids, each catering to different vaping preferences:

  • 50/50 or 60VG/40PG (Freebase): Perfect for MTL vapers who prefer a tighter draw and a stronger throat hit.
  • 70VG/30PG: Ideal for cloud chasers using sub-ohm tanks.
  • Nic Salts: Known for providing a smoother throat hit and faster nicotine satisfaction, making them perfect for smokers transitioning to vaping.
  • Disposable Bar Salts: Designed to replicate the flavours of popular disposable vapes in refillable devices.
  • Shortfills: Nicotine-free e-liquids with extra space to add your own nicotine shot.
  • Concentrates: For DIY enthusiasts who prefer to mix their own e-liquids.

Need help choosing?

Our Beginners Guide to E-Liquid breaks down each type to help you choose.

Flavours

With over 4,500 flavour options, there’s something for every taste. Start with familiar profiles like tobacco or menthol, then venture into fruit, dessert, or indulgent flavours as you find your favourites. Each flavour uses a blend of organic and synthetic flavourings for a balanced and enjoyable vaping experience.

Nicotine Strengths

Choosing the right vape liquid strength is key, especially for those switching from smoking. Our range includes options from nicotine-free up to 20mg. Here’s a quick guide based on your usage:

MTL Vape Kits:

  • Low (1-5 cigarettes/day): 5mg Nic Salts or 3mg Freebase
  • Medium (6-14 cigarettes/day): 10mg Nic Salts or 6mg Freebase
  • High (15+ cigarettes/day): 20mg Nic Salts or 12mg Freebase

Sub-Ohm Vape Kits

  • Low nicotine (3mg) is typical, with 6mg for those needing a stronger hit.

Looking to reduce your nicotine intake?

Our Guide to Reducing Your Nicotine Level provides step-by-step guidance for a smooth transition.

Why choose Vape Superstore?

Buying e-liquids online at Vape Superstore UK means you'll benefit from:

  • Premium, TPD-Compliant E-Liquids: All products meet EU and UK safety standards.
  • Competitive Prices: Enjoy everyday low prices across a vast selection of e-cig liquids.
  • Multi-Buy Deals and Rewards: Get unbeatable value through exclusive multi-buy offers and 5% cashback in our rewards program.
  • Free Next-Day Delivery: Get free, tracked UK delivery on orders over £20.
  • Expert Selection: From popular UK brands to international names, we carefully select every e-liquid in our range.
  • Verified Customer Reviews: With over 20,000 verified 5-star reviews on Trustpilot, our customers consistently rave about our extensive e-liquid range, unbeatable prices, and reliable service.

Frequently Asked Questions

How much does E-Liquid cost?

Prices for 10ml bottles start at £1.95, with larger bottles offering better value per ml. Our multi-buy deals make stocking up affordable, whether you’re purchasing a single bottle or a bundle deal. Alternatively, to pick up a cheap bottle of vape juice - see our vape juice clearance section.

How long should a bottle last me?

This depends on bottle size, device, and usage:

  • 10ml: Around 3,000 puffs, refilling a 2ml tank five times.
  • 50ml: Up to 15,000 puffs, refilling a tank 25 times.
  • 100ml: Between 20,000 and 30,000 puffs, refilling 50 times.

How much e-liquid equals a pack of cigarettes?

A 10ml bottle of e-liquid (at 20mg strength) roughly equates to about 40-50 cigarettes, depending on your usage and nicotine absorption.

Does it matter what type I use?

Yes, it absolutely does! The type of e-liquid you choose should match the capabilities of your vape device. For example:

  • High VG liquids (70% VG or more) work best in sub-ohm kits designed for high wattage. They produce thicker vapour but require coils that can handle the thicker consistency.
  • 50/50 or high PG liquids (60VG/40PG or lower) are better suited for MTL kits, offering a balanced throat hit and enhanced flavour without overwhelming cloud production.

What types of nicotine are available?

Choose from traditional freebase nicotine for a stronger hit or nicotine salts for a smoother, faster-acting experience.

What is the difference between vape and e-liquid?

Vape refers to the device itself, while e-liquid (or vape juice) is the liquid that’s vaporised to create the vapour you inhale.

What is the strongest strength available?

In the UK, the maximum legal nicotine strength is 20mg (2%). Nic salts are preferred for those who need a stronger, smoother hit.

Can I vape without nicotine?

Yes, you can vape without nicotine by using nicotine-free e-liquids. These e-liquids provide flavour and vapour without the effects of nicotine, making them popular for those who enjoy vaping without the addictive substance.

What's the best e-liquid to buy?

The best e-liquid to buy depends on your personal preferences and needs. To help you choose, here are some key factors to consider:

  • Flavour Profile: Whether you prefer fruity, menthol, tobacco, or dessert flavours, finding a taste you enjoy is essential. Start with familiar flavours and explore from there.
  • Nicotine Strength: Depending on your nicotine needs, you can choose from 0mg (nicotine-free) to higher strengths like 20mg. For new vapers or those transitioning from smoking, a higher nicotine strength may be more suitable.
  • Device Compatibility: Ensure your e-liquid matches your device. For example, high VG e-liquids work best with sub-ohm devices, while 50/50 blends are ideal for mouth-to-lung (MTL) kits.
  • Vaping Style: Are you chasing clouds or looking for a tight, cigarette-like draw? High VG liquids are great for vapour production, while PG-based liquids provide a stronger throat hit.

To help you in making your decision, take a look at our E-Liquid Buying Guide.

What is the best brand of e-liquid?

The best e-liquid brand for you depends on your individual preferences—whether you're focused on flavour, nicotine strength, or the type of vape kit you use. Here’s a quick guide to help you decide:

  • For Flavour Variety: Brands like Dinner Lady, IVG, and Vampire Vape offer a wide range of popular flavours, from fruits to desserts, giving you plenty of options to find your perfect match.
  • For Nicotine Salts: If you're after a smoother hit with faster nicotine absorption, try Elfliq or Bar Juice 5000 for some of the best nicotine salt e liquids on the market today.
  • For Cloud Chasers: If you're using sub-ohm or high-power devices and love big vapour production, look into Riot Squad or Nasty Juice, which are known for their high VG blends.

Can I mix e-liquids?

Yes! Mixing e-liquids allows for unique flavour combinations. Just make sure the PG/VG ratios and nicotine levels are compatible for the best experience.

Do e-liquids expire?

Most e-liquids have a shelf life of about two years. Proper storage in a cool, dark place helps maintain quality. Learn more in our guide on Do E-Liquids Expire.

What is TPD Compliance?

TPD compliance ensures that e-liquids meet EU and UK safety standards. All products at Vape Superstore comply fully with these standards, providing you with safe, regulated vape juices.

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