V&YOU Nicotine Pouches

UK-based V&YOU produce a range of 100% tobacco-free and smoke-free nicotine pouches. Developed to the highest safety and quality standards, V&YOU premium nicotine pouches are discrete, effective and effortless to use. Simply place a pouch under your lip and experience a burst of flavour and a gradual release of nicotine. Each pack of V&YOU contains 20 pouches, and are available in a choice of nicotine strengths and refreshing flavours.

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as low as £3.15 each

Apple Ice Nicotine Pouches by V&You NXT Edition

Apple | Ice

£3.95

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as low as £3.15 each

Blueberry Ice Nicotine Pouches by V&You NXT Edition

Blueberry | Ice

£3.95

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as low as £3.15 each

Berry Kiwi Nicotine Pouches by V&You NXT Edition

Mixed Berries | Kiwi

£3.95

No reviews yet
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as low as £3.15 each

Dark Grape Nicotine Pouches by V&You NXT Edition

Grape

£3.95

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as low as £3.15 each

Freeze Nicotine Pouches by V&You NXT Edition

Mint | Ice

£3.95

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as low as £3.15 each

Double Mint Nicotine Pouches by V&You NXT Edition

Mint

£3.95

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as low as £3.15 each

Mint Freeze &Boost Nicotine Pouches by V&YOU

Mint | Ice

£3.95

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as low as £3.15 each

Blueberry Ice &Focus Nicotine Pouches by V&YOU

Blueberry | Mint

£3.95

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as low as £3.15 each

Mint &Boost Nicotine Pouches by V&YOU

Menthol | Spearmint

£3.95

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as low as £3.15 each

Mint Freeze &Focus Nicotine Pouches by V&YOU

Mint | Ice

£3.95

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as low as £3.15 each

Berry Fizz &Boost Nicotine Pouches by V&YOU

Mixed Berries | Sherbet

£3.95

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as low as £3.15 each

Blueberry Ice &Boost Nicotine Pouches by V&YOU

Blueberry | Mint

£3.95

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as low as £3.15 each

Mint Freeze &Chill Nicotine Pouches by V&YOU

Mint | Ice

£3.90

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as low as £3.15 each

Cool Berry &Boost+ Nicotine Pouches by V&YOU

Strawberry | Raspberry

£3.95
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as low as £3.15 each

Berry Fizz &Focus Nicotine Pouches by V&YOU

Mixed Berries | Sherbet

£3.95

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Mint &Chill Nicotine Pouches by V&YOU

Mint

Was £3.90 Now £2.16
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Berry Fizz &Boost+ Nicotine Pouches by V&YOU

Mixed Berries | Sherbet

Was £3.95 Now £2.05

No reviews yet
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as low as £3.15 each

Berry &Focus Nicotine Pouches by V&YOU

Strawberry | Raspberry

£3.95
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as low as £3.15 each

Mint &Focus Nicotine Pouches by V&YOU

Menthol | Spearmint

Was £3.95 Now £1.65

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Berry Fizz &Chill Nicotine Pouches by V&YOU

Mixed Berries | Sherbet

Was £3.95 Now £2.16

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as low as £3.15 each

Savage Mango Boost Max Nicotine Pouches by V&YOU

Mango

£3.95

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as low as £3.15 each

Frostbite Boost Max Nicotine Pouches by V&YOU

Mint | Ice

£3.95

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as low as £3.15 each

Frutti Blast Boost Max Nicotine Pouches by V&YOU

Mixed Fruits

£3.95

No reviews yet
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as low as £3.15 each

Blueberry Ice &Boost+ Nicotine Pouches by V&YOU

Blueberry | Ice

£3.95

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V&YOU nicotine pouches: finding the range that fits you.

V&YOU is a UK-born nicotine pouch brand with tobacco-free pouches in a choice of strengths and flavours. Each can contains 20 slim pouches, with nicotine levels starting at 3.8mg per pouch and reaching 19.8mg in Boost Max.

Each nicotine strength category is grouped into a range name. For example, V&YOU &Chill is the low strength 3.8mg range, whereas V&YOU Boost Max covers the extra strong 19.8mg options.

Use the guide below to compare the six ranges, work out which strength suits you, and understand the moist and dry pouch formats before you order.

Tobacco-free pouches

Every V&YOU pouch contains water, plant-based fibres, flavourings, sweeteners and nicotine. There's no tobacco leaf, no smoke and no vapour.

Easy to understand strengths

V&YOU prints a dot rating on the lid alongside the mg per pouch figure. &Focus is 3 out of 5, &Boost is 4 out of 5 and &Boost+ is 5 out of 5. Boost Max is marked 6 out of 5, which is V&YOU's way of saying it's off the usual scale.

Slim format throughout the range

All V&YOU pouches use the same narrow slim shape. There's no mini format in this brand, so the fit and duration stays consistent whichever range you buy.

The lowest-strength V&YOU range

&Chill

&Chill contains 3.8mg of nicotine per pouch, making it the lowest-strength V&YOU option in this collection. If you're a beginner, this is a good place to start.

3.8mg nicotine per pouch
V&YOU dot rating: 2 out of 5
Good for lighter or occasional use
Flavours include Mint, Mint Freeze, Berry Fizz and Blueberry Ice

Shop &Chill

5mg and 10mg V&YOU pouches

V&YOU NXT Edition

NXT Edition adds both 5mg and 10mg nicotine strengths to the V&YOU range. You have a choice of mild and medium strengths and a good mix of fruit and mint flavours.

5mg or 10mg nicotine per pouch
Slim, moist pouches, 20 per can
You can pick your flavour and adjust your strength
Six flavours: Double Mint, Freeze, Apple Ice, Blueberry Ice, Berry Kiwi, Dark Grape

Shop NXT Edition

6mg nicotine per pouch

&Focus

&Focus contains 6mg of nicotine per pouch and carries a 3 out of 5 V&YOU strength rating. It's the widest of the lower-strength ranges for flavour choice.

6mg nicotine per pouch
V&YOU dot rating: 3 out of 5
Good if 3.8mg fades too quickly for you
Flavours include Mint, Mint Freeze, Berry, Berry Fizz, Blueberry Ice and Citrus

Shop &Focus

10mg nicotine per pouch

&Boost

&Boost contains 10mg of nicotine per pouch and has a 4 out of 5 V&YOU strength rating. It has the widest selection of medium strength flavours available.

10mg nicotine per pouch
V&YOU dot rating: 4 out of 5
Good for regular daily pouch users
Flavours include Mint, Mint Freeze, Berry, Berry Fizz, Blueberry Ice, Citrus and Flavour Free

Shop &Boost

15mg nicotine per pouch

&Boost+

15mg per pouch and 5 out of 5 on the can. The flavours here are designed to match the strength, with sharper mint and richer berry profiles than the lower ranges.

15mg nicotine per pouch
V&YOU dot rating: 5 out of 5
Try these if 10mg no longer does enough for you
Flavours include Intense Mint, Mint Freeze, Cool Berry, Berry Fizz, Fresh Citrus and Blueberry Ice

Shop &Boost+

The highest-strength V&YOU pouch

Boost Max

Boost Max contains 19.8mg of nicotine per pouch, which is very strong, and is rated 6 out of 5 on V&YOU's own strength scale. As moist pouch, you can expect a high amount of the nicotine and flavour to arrive quickly.

19.8mg nicotine per pouch
V&YOU dot rating: 6 out of 5
Best for experienced pouch users only
Three flavours: Frostbite, Savage Mango, Frutti Blast

Shop Boost Max

V&YOU nicotine pouch strength comparison

Option	Best for	Nicotine per pouch	How it feels	Experience level
&Chill	Lowest strength options	3.8mg	Mild	Beginners or anyone with low tolerance
NXT Edition	Mild and medium strength options	5mg & 10mg strengths	Balanced	Beginner to regular pouch users
&Focus	Solid medium strength option	6mg	Medium	Regular nicotine pouch users
&Boost	Moving up from mid strength pouches	10mg	Stronger	Regular users tired of milder pouches
&Boost+	Entry point to strong territory	15mg	Stronger	You are experienced with medium strengths
Boost Max	The highest nicotine strength option	19.8mg	Intense	Heavy, experienced users only

How to use V&YOU nicotine pouches

Step 1

Place under the upper lip

Take one pouch from the can and place it between your upper lip and gum, off to one side where it can settle comfortably.

Step 2

Let the flavour and nicotine release

A mild tingle is normal while the pouch starts working, and it usually settles within a few minutes. Stronger pouches like Boost Max will have a more noticeable tingle.

Step 3

Use for up to 30 minutes

V&YOU lists its pouches for up to 30 minutes of use. Remove the pouch sooner if you no longer want to use it or it feels uncomfortable. Do not chew or swallow it.

Step 4

Dispose responsibly

Put the used pouch in a bin or in the waste compartment in the lid where the can includes one. Do not put used nicotine pouches in household recycling.

What do the V&YOU range names mean?

&Chill, &Focus, &Boost and &Boost+ identify different nicotine strength levels. &Chill contains 3.8mg per pouch, &Focus 6mg, &Boost 10mg and &Boost+ 15mg. Boost Max is higher at 19.8mg. Check the mg-per-pouch figure when comparing strengths.

Which V&YOU strength should I choose?

Compare the nicotine content in mg per pouch rather than relying on the range name or dot rating alone. V&YOU options on this page start at 3.8mg and go up to 19.8mg per pouch, with 5mg, 6mg, 8.8mg, 10mg and 15mg options between them. If you're unsure, start low and work your way up.

What's the difference between moist and dry pouches?

Moist pouches contain humectant, which makes the flavour and nicotine release sooner, and makes the pouch feel softer under the lip. All V&YOU nicotine pouches are moist, so you don't need to worry about making a decision here.

How long can I use a V&YOU pouch for?

V&YOU lists its pouches for up to 30 minutes of use. Follow the directions supplied with the can and remove the pouch sooner if you want to stop using it.